The Journey
From Market Stalls to Entrepreneurship
While studying Economics and Law at the University of Leicester, I spent my weekends running a small clothing stall. One stall turned into twelve. Those early years taught me how to price smartly, read people, and make quick decisions that kept cash flowing.
Core Principles
Turning Profits into Property
Every pound I earned went into UK real estate. By 25, I managed more than 40 rental units. When the 2008 crash hit, preparation and discipline kept me afloat while many others collapsed. That moment cemented my belief in foresight over volume.
Dubai: A New Chapter
Starting Fresh in the Emirates
In 2015, I moved to Dubai to protect long-term wealth and explore new opportunities. I launched Decisive Zone to simplify business setup — licenses, visas, banking, VAT — removing the red tape that slows entrepreneurs down. We delivered speed, transparency, and results, and word spread quickly.
Scaling Through Partnerships
Backing People Who Deliver
Through Decisive Zone, I met entrepreneurs with proven grit and ideas worth backing. I invested in ventures where I could be hands-on, working alongside founders to scale operations. The rule was simple: partner only with people who share the drive and discipline to succeed.
2008–2014
Survived financial crisis through prepared reserves
2015
Relocated to Dubai, founded Decisive Zone
2016–Present
Helped hundreds of businesses launch in UAE; invested in multiple ventures
2003–2007
University of Leicester, launched weekend clothing stalls
2007–2008
Built 40-property portfolio before age 25
Milestones
Two Rules I Live By:
“Always prepare before you need to.”
“Work with people who matter.”
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105 – 108, Building 3, Bay Square, Business Bay, Dubai, UAE
Phone
+971 4438 3838
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